Television relies on viewers more than you may think

As we all know, television is one of the most popular forms of mass communication. As a matter of fact- aside from the internet, it is the most popular. Today, it’s nearly impossible to even remember what life was like before we had the internet at our fingertips.

A 2012 chart from the Poynter Institute

A 2012 chart from the Poynter Institute

Broadcast specifically, because it has the opportunity to reach so many people so quickly, has become an area that has seen a lot of growth in terms of user-generated content and how it is used during broadcasts. In fact, numerous television stations across the country encourage their viewers to send in photos and videos, as well as lead professional reporters to sources within their communities.

There are several questions surrounding this practice, however, because journalism is such an evolving practice. Each news station is responsible for determining how much user-generated content is used (if any), how often it is used, etc., etc.

While it is clear that the direction of journalism is changing, there are still many questions to be answered. Television has been widely studied, but how television takes advantage of citizens and the news they can provide is what needs to be netter researched and understood. What drives citizens to want to help, and how news stations weigh the risks and rewards could really help us understand the direction in which journalism is headed and how both parties involved in this transaction can most benefit.

The internet and social media platforms only enhance the amount of news content available, and it helps to give every citizen a voice, and a way to have their feelings and opinions (good or bad) heard.


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